MS Brand
The MS brand was created in 2003 as a private brand of the company M SAN Grupa d.o.o. In its assortment, it combines the production and sales of peripheral devices, cases, power supplies, notebook accessories and cables. We offer quality products with a modern design that bring users a sense of satisfaction and provide excellent value for money.
BRAND DEVELOPMENT
The headquarters of the M SAN Group, within which we develop the MS brand, is located in Zagreb, where the commercial and marketing teams are located. The logistics and administration department as well as the quality control department are located in the Chinese cities of Dongguan and Hong Kong. The quality control team consists of ten engineers who oversee the development of each product. They ensure that all goods meet the set quality standards before leaving the factory.
MARKETS
The MS brand operates successfully on the markets of Croatia, but also Bosnia and Herzegovina, Serbia, Montenegro, Kosovo and Macedonia. Listening to the needs of customers on the European market, in the coming period we plan to expand distribution and sales to countries throughout the EU. In accordance with the development plans of 2020, MS is changing its visual identity and defining three groups of products, during which each group received its own recognizable color.
In the process of rebranding, the names of all products were changed and numerical categories 1, 3, 5, 7 and 9 were set. While category 1 represents the simplest and most affordable products, category 9 brings together all the highest quality products from the MS range.
HOME & OFFICE
The identity of the Home & Office product category is communicated through the color turquoise, and it brings together mice, headphones, webcams, notebook accessories and other computer peripheral products intended for office and home use.
GAMING
Seeing the dizzying growth and interest in the gaming industry, MS as a brand is constantly working on improving its gaming range. The gaming range of products is communicated through a specific orange color. Within this category, we offer cases, mice, headphones, pads and other products that meet the needs of recreational gamers as well as more advanced players.
SOUND
The Sound product line brings together different models of speakers and Bluetooth headphones manufactured in accordance with the latest technologies. The line itself is recognizable by its yellow color, which symbolizes energy, happiness and positivity, which is often associated with listening to music.
We are committed to the continuous improvement and development of new products and categories, and whether it is a gaming range, office or audio equipment, we want to offer you products that bring a sense of satisfaction, make everyday life more beautiful and give the best value for money.